2008 Provider Media Campaign

Immunization Branch

File viewing information for media campaign ads.

Top of PageProvider Campaign Description

4th DTaP healthcare provider campaign

One out of every five children in Texas does not have the fourth dose of the DTaP vaccine. The Immunization Branch recently launched a statewide education campaign to encourage healthcare providers to not miss any opportunities to provide the fourth DTaP to their clients when indicated by the recommended immunization schedule.

The provider education campaign is targeted toward:

  • pediatricians
  • family practice physicians
  • general medicine physicians
  • OB/GYNs
  • Nurses
  • Physician assistants

 “4th DTaP: Get it for them!” is the slogan being used on all materials, including buttons for the physicians and office staff to wear that say, “Every Vaccine Counts. Did Your Baby Get It? 4th DTaP at 15-18 months.” Other corresponding stickers for children say, “4th DTaP at 15-18 months. I got it! Every Vaccine Counts.”

This campaign builds on groundwork laid in the fall during the 2007 public awareness campaign, targeted toward mothers, which emphasized that “Every Vaccine Counts” and to “Remember the 4th DTaP at 15-18 months.”

The campaign is being conducted in three phases strategically planned to keep the campaign message about the importance of the fourth DTaP visible at all times. The campaign began on Jan. 1, 2008, and will continue through Dec. 31, 2008.

Phase 1

A mailer was sent to providers to invite them to participate in the campaign to ensure all children in Texas have received all of their vaccines, including the fourth DTaP.  

Ads were placed in professional publications, such as Texas Family Physician, Texas Nursing, and Texas Medicine to run in January 2008. The ads ask physicians to do a three-step process:

  1. Assess. Evaluate all children’s vaccination records at every visit, including sick visits.
  2. Vaccinate. Administer all vaccines due at every visit, including sick visits unless medically contraindicated.
  3. Document. Enter all vaccines administered at every visit in the Texas Immunization Registry, ImmTrac.

Phase II

Educational and promotional materials were sent to providers along with tips on how to increase immunization levels. Materials included campaign buttons, stickers, posters, brochures, and copies of the recommended immunization schedule.

Phase III

Ads were placed in professional publications to run during the middle of the year to remind physicians about the campaign. Reminder post cards will also be mailed out to providers during the year.

A final ad will be placed in the same professional publications to run during the end of the year to thank providers for their participation in the campaign.

For more information on the healthcare provider education campaign, contact Alma Lydia Thompson at 1-800-252-9152 or at Alma.Thompson@dshs.state.tx.us.

2008 Provider Campaign Media Materials

en español



Windows Media (.wmv) file

La televisión

Windows Media (.wmv) file

Other Media Materials
Otros Materiales de los Medios

Last updated May 19, 2010