The 2009 World Breastfeeding Month (WBM) theme for Texas is: Breastmilk: Every Ounce Counts.
The 2009 theme for World Breastfeeding Month coincides with the breastfeeding awareness media campaign, Breastmilk: Every Ounce Counts.
The campaign is set to kickoff in August. The launch will include two radio commercials, four television commercials, and three outdoor public service announcements in select areas. The campaign has also developed a new breastfeeding awareness website, www.breastmilkcounts.com.
The WBM materials offer breastfeeding support to moms and families during pregnancy, early infancy, and throughout the entire breastfeeding relationship. Some of the WBM material have been redesigned and are available to encourage employers to make breastfeeding families feel welcome in their place of business. WIC staff can use all of these items to help encourage breastfeeding initiation and success. Help everyone in your clinic and your community understand Every Ounce Counts.
Materials available for World Breastfeeding Month 2009:
Every Ounce Counts media tool kit
All local agency breastfeeding coordinators will automatically receive one of these media tool kits. The kit contains all media components, a sample press release and discussion points.
Every Ounce Counts commercials
Please feel free to preview the following commercials:
English Radio Spot (60 sec., MP3) (text)
Spanish Radio Spot (60 sec., MP3) (text)
English Radio Jingle (60 sec., MP3) (text)
Spanish Radio Jingle (60 sec., MP3) (text)
Health and Calories English (10 sec., FLV)
Immunity and Cancer Protection English (10 sec., FLV)
Legal English (10 sec., FLV)
Power Moms English (30 sec., FLV)
Spanish TV Spot (30 sec., FLV)
Every Ounce Counts posters
The three motivational posters are bilingual – English and Spanish. Each poster captures an individual benefit of breastfeeding. Place orders by using the Texas WIC Materials Catalog.
“Olympic Athlete: Breast milk makes babies healthier.”
“Rocket Scientist: Breast milk makes babies smarter.”
“Slim Faster: Breastfeeding burns calories.”
Breastfeeding Friendly Establishment decals and business flyers
These decals replace the “Breastfeeding Welcome Here” decals. These decals should be displayed at all WIC clinics and given to breastfeeding friendly businesses in the community. Business owners should also receive a flyer to help them attract families to their establishment. Place orders by using the Texas WIC Materials Catalog.
License to Breastfeed cards
A beautiful new revision to an old favorite. This card informs moms of the Texas law that protects their right to breastfeed in public. Place orders by using the Texas WIC Materials Catalog.
A beautiful new revision to an old favorite. This card informs moms of the Texas law that protects their right to breastfeed in public.
The Hospital Experience: What to Expect and How to Make it Memorable brochure
This brochure provides anticipatory guidance to pregnant moms about what to expect in the hospital and how to advocate for themselves and their babies in order to exclusively breastfeed. Place orders by using the Texas WIC Materials Catalog.
The following materials are available to help you promote WBM in your community:
The Every Ounce Counts logo has been posted on the Texas WIC website along with the new WIC logo and instructions for it’s use. Please feel free to download the logo and use for any education and promotion purposes.
How to order materials for World Breastfeeding Month 2009:
Place all orders for The Hospital Experience: What to expect and how to make it memorable brochure by using the Texas WIC Materials Catalog.
If you need to order additional materials after June 26, 2009 please use a Texas WIC Materials Order Form.