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Least Expensive Brand

Select link(s) below to view (Policy) 

WIC Vendor Policy WV: 02.0  (11K, PDF)

Vendors must declare their traditionally Least Expensive Brand (LEB) of WIC approved milk, juice, cheese, dry beans, whole wheat bread, brown rice, whole wheat tortillas, and yellow and white corn tortillas. Click the link below to open a fillable LEB PDF form.

WIC Least Expensive Brand form - Fillable PDF (Effective August 1, 2016 thru September 30, 2017) (3,444 kb, PDF)

For questions about the completion and submission of this form, please call 1-800-252-9629 extension 4425.

WIC Fillable Brochure (Now available in English AND Spanish)

WIC customers frequently express frustration with not knowing what brands a store has declared as its traditionally least expensive brands. In an effort to assist in identifying these brands, we've developed a fillable WIC brochure for grocers to customize with their respective store's declared least expensive brands of WIC foods. On the brochure you can easily enter the brands of milk, juice, cheese, whole grains, dried beans, peas and lentils you have declared. Additionally, the brochure provides space for entering which brands of cereal and canned beans are stocked in your store. Printing the completed brochure and distributing to WIC recipients is great customer service and provides the tools WIC clients need to make informed choices and have a better shopping experience. Click on the link below to open a fillable WIC brochure.


WIC Fillable Brochure
2016 fillable WIC approved foods shopping guide

2016 WIC Fillable Brochure (2 mb, PDF)

2015 WIC Fillable Brochure Spanish (2 mb, PDF)

WIC Fillable Brochure instructions (506 kb, PDF)

LEB Change Request Form

For changes to Declared Least Expensive Brand, vendors must submit an LEB Change Request Form for approval. Each vendor account outlet must complete a separate Change Request Form if the traditionally least expensive brand for a particular food type is different at each outlet.

The Least Expensive Brand Declaration Change Request Form (225 kb, PDF) 

Fillable WIC Approved Item and Texas WIC Logo stickers
(All Printable stickers must be printed in color. No exceptions.)

The Texas WIC Program has strict rules regarding the labeling of WIC foods in the store. A store's declared least expensive brands (LEB) of WIC foods are required to be labeled with the state issued "WIC Approved Item" pink sticker (Example 1) or store developed stickers/signage if pre-approved by the State WIC Program. Another option is the new store printable "WIC Approved Item" stickers which include spaces for entering the size, brand and type of items being labeled (Example2). 


WIC Approved Item sticker and WIC LEB sticker
WIC-Approved-Item WIC-LEB-Sticker-Example-Blank
(Example 1) Available by calling
(Example 2)

Many grocers also want to label non-LEB WIC food categories such as peanut butter, cereal, frozen fruits and vegetables, baby food, evaporated and non-fat dry milk, tofu, soymilk, tuna and salmon to make it easier for WIC customers to identify the allowable foods. Grocers may tag these foods in their stores with the Texas WIC Smart Choices Healthy Families logo shown below. It may be placed above, beside or below the product. The use of the Texas WIC logo in this manner is at the option of the grocer; it is not required by the state. The labeling of declared traditionally Least Expensive Brand foods remains unchanged and requires the use of the "WIC Approved Item" pink stickers.

Example of Texas WIC Logo sticker and Fillable Texas WIC Logo sticker
Texas WIC Logo sticker example TX-WIC-Logo-Example-Blank
(Example 3) (Example 4)

Vendor printable templates in color only using Avery 5160 (or similar) labels – 3 to a row and 30 to a sheet:
Fillable pink "WIC Approved Item" stickers (Example 2) (14 kb, PDF)
Centered "Texas WIC Smart Choices Healthy Families" stickers (Example 3) (108 kb, PDF)
Fillable "Texas WIC Smart Choices Healthy Families" stickers (Example 4) (143 kb, PDF)


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Last updated October 24, 2016