COVID-19 Vaccine Communication Tools
Help share COVID-19 vaccine facts and encourage your community to get vaccinated. Download and use these COVID-19 vaccine posters, videos, social media posts and more.
Social Media Tools | Videos | Printable PDFs | Other Campaigns
Social Media Tools
Use and share the social media messages and graphics to help educate, encourage, and support community members in their decision to get vaccinated. You can download all files together in a bundle, or select files individually from the Social Media Post Copy and Social Media Graphics sections below.
Facebook Profile Frame
Feel free to use and share our Facebook Profile Frame.
Social Media Post Copy
Below are links to social media sample messages that can be used in combination with the graphics on this page. These files include copy for Facebook, Instagram, and Twitter.
- Social Media Post Copy – English (PDF, updated 5/27/2021)
- Social Media Post Copy – Spanish (PDF, updated 5/27/2021)
Social Media Graphics
To download, right click link and click "save link as."
Make Moments Complete
Vax to Relax
Cheer on Your Team
Watch videos about the importance of COVID-19 vaccination. You can share our videos via YouTube or download them to share across your own channels.
COVID-19 Vaccine: English Playlist
COVID-19 Vaccine: Spanish Playlist
COVID-19: English Playlist
COVID-19: Spanish Playlist
Download and share our Flyers & Posters, as well as our Successful Communication with People with Disabilities and Sickle Cell Disorders and COVID-19 resources to encourage your community to get vaccinated.
Flyers & Posters
Print, post, and distribute these bilingual flyers and posters to encourage COVID-19 vaccination in your communities. Each flyer/poster includes two pages, with page one in English and page two in Spanish.
Pre-symptomatic vs Asymptomatic
Please Wear a Mask Inside
Successful Communication with People with Disabilities
Federal law requires covered entities—like COVID-19 vaccination sites and other medical facilities—to ensure their staff communicate effectively with people with disabilities. Download our flyer for helpful tips on communicating successfully with people with disabilities.
Successful Communication with People with Disabilities (PDF)
Sickle Cell Disorders and COVID-19
Sickle Cell Disorders and COVID-19 (PDF)
Other COVID-19 Vaccine Campaigns
Please check out these other COVID-19 vaccine-related campaigns.
CDC COVID-19 Vaccination Toolkits
Get audience-specific toolkits from the Centers for Disease Control and Prevention (CDC).
Explaining COVID-19 mRNA Vaccines: An Animated Story for Kids
This easy-to-understand video for children can also educate adults about the COVID-19 vaccine. This resource was funded in part by the National Science Foundation.
THE CONVERSATION: Between Us, About Us
In THE CONVERSATION: Between Us, About Us, W. Kamau Bell has an open and honest conversation with Black healthcare workers. They get to the heart of Black people’s questions about the vaccine.
Better For It
Still deciding whether to get the vaccine? The American Lung Association offers a science-based guide called Better For It. Make a well-informed decision. Check it out!